Kiehl’s new Calendula & Aloe Soothing Hydration Masque, featuring hand-picked Calendula Petals,refreshes and revitalizes skin in only five minutes
New Delhi, November 11, 2017:Since 1851, Kiehl’s has sourced the world over in search of the finest, most efficacious natural ingredients. Kiehl’s introduced its customers to the Calendula petal in the 1960s, with the launch of Calendula Herbal Extract Toner. Formulated with hand-pickedCalendula petals, it became an instant customer favorite for its soothing and refreshing properties to skin.
Today, Kiehl’s chemists continue to harness the gentle, soothing benefits of Calendula with the launch of Calendula & Aloe Soothing Hydration Masque. This gel masque, formulated with Calendula flower petals and Aloe Vera, bursts into a refreshing surge of cooling hydration upon application.
Specifically formulated for all skin types, including sensitive skin, Calendula & Aloe Soothing Hydration Masque leaves skin feeling hydrated, soothed and refreshedafter only 5 minutes—making it a quick and simple addition to any skincare regimen.Calendula Masque can be used regularly up to 3x per week, or as an instant skin pick-me-up after a long flight, a stressful day at work, or a sleepless night. Its calming, yet revitalizing properties make it beneficial for skin that is dull, tired, or dehydrated.Chamomile and Lemon Essential Oils add a soothing, fresh aroma to the paraben free, colorant free formula.
“Work, stress, lack of sleep, and other factors can cause skin to look and feel dry, rough, and tight,” shares Helen Sung of Kiehl’s Product Innovation team. “A gentle skin remedy, Calendula Masque was developed to refresh, revitalize and hydrate all skin types.”
THE LIFECYCLE OF THE CALENDULA PETAL
Like its iconic predecessor, Calendula Toner, Kiehl’s new Calendula & Aloe Soothing Hydration Masque is formulated with hand-picked Calendula petals. Manually harvested every August in full sun, the whole Calendula flower is picked by hand and cultivated without pesticides. To preserve the delicacy of the flower, and to keep each petal intact, the petals are hand-sorted andsun-dried in the open air, without the addition of extra processing or artificial heat. When the petals arrive at Kiehl’s factory, they’re slowly added to a transparent Aloe Vera base. Once mixed in, the petals begin to infuse the formula with its goldencolor. Any unused petals and parts of the flower are placed back into the earth to fertilize the soil for future harvests.
SOOTHING INGREDIENTS
Calendula Petals & Extract
Sourced from multiple locations around the world including Egypt & India, the Calendula (Calendula Officinalis) is a part of theMarigold flower family. Calendula Extract and Petals are known to be a source of polysaccharides, saponins and flavonoids, which are known for their skin soothing properties. Due to its anti-inflammatory effects on skin, Calendula flower is also highly regarded as a medicinal herb in both ancient Ayurvedic and Traditional Chinese Medicine, with its usage tracing back for many centuries.
Aloe Leaf Juice
Widely used for centuries in traditional and herbal medicine for its skin soothing benefits, Aloe Juice is sourced from the leaf of the Aloe Vera plant, which grows in the Dominican Republic. A multipurpose skin treatment, Aloe is highly regarded for its soothing and healing benefits. The ingredient is also known to possess hydrating properties, and to help increase the water content in skin.
CONSUMER TEST RESULTS
In a consumer study[1], women who used Kiehl’s Calendula & Aloe Soothing Hydration Masque appreciated its soothing and hydrating properties.
Immediately after using the product:
- 7% agreed their skin felt refreshed
- 9% agreed the product provides cooling hydration
- 9% agreed their skin felt soothed
- 6% agreed their skin looked revitalized
At 2 Weeks of using the product:
- 100% agreed their skin felt refreshed
- 7% agreed the product provides cooling hydration
- 5% agreed their skin felt soothed
- 7% agreed their skin looked revitalized
THE CALENDULA COLLECTION
In the 1960s, Kiehl’s introduced Calendula Herbal Extract Toner, which became an instant customer favorite due to its soothing and refreshing properties to skin. Formulated with natural whole petals, Calendula Toner is alcohol-free and gently tones oily prone skin.
In 2014, the iconic toner was joined byCalendula Deep Foaming Face Wash, a gel cleanser developed to actively remove surface dirt and oil, while helping to ensure the skin barrier is protected.
Corporate Comm India(CCI Newswire)
