SRL Diagnostics Launches New Brand Campaign: “You are Not Just a Label”

Maiden campaign perceived and executed by any diagnostic player in the country

New Delhi, July 17, 2017: SRL Diagnostics, the leading diagnostic chain in India, has launched its new brand campaign with advertisements that are sure to challenge marketing campaigns in the wellness industry. “You are Not Just a Label”, SRL campaign will be LIVE from today and can be seen in leading newspapers in top cities like Delhi/NCR, Mumbai, Kolkata, Bangalore, Chandigarh, Patna, Lucknow, Guwahati, etc.

Through the ‘You are Not Just a Label” campaign, the company intended to reach out to public at large with a promise that for SRL Diagnostics you are not just a label on a blood sample, but a cherished individual who has placed their faith in the company for their healthcare needs. This one of its kind of campaign bridges the professional gap between the healthcare provider and the patient with empathy and trust, which makes SRL as the most doctor preferred lab.

Stressing upon a wholesome wellness experience instead of focusing just on illness, Mr. Arindam Haldar, CEO, SRL Ltd. said, “Keeping in mind that a human being is not just a label on a sample or a test report, we have devised a campaign to reinforce this message that at SRL, we empathise with your needs and value the trust that our patients place in us. We believe that the new brand campaign will definitely keep people intrigued, excited, informed and involved. This campaign’s aim to strike a strong relationship with our consumers with a message that, we at SRL respect being a part of their story and we make sure that our consumers’ experience at SRL reflects the same. We have a team of doctors who can timely deliver accurate results.”

Presented in a simple way, the campaign stresses on the basic fact that the relationship between a diagnostic lab and the patient needn’t be ‘clinical’ & purely ‘transactional’, but rather should be based on trust and empathy.

The campaign will be activated online with digital ads and video. There will also be a local market presence through out-of-home and radio.

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