VS Hospitals and Karkinos Healthcare join hands in fight against Breast cancer

• Iconic Ripon Building to turn pink for a day as symbol of solidarity in the fight
• Launch of Exclusive Comprehensive Cancer Care Help Line Number
• Early detection of cancer cases and timely intervention and treatment

Chennai, November 01, 2021: VS Hospitals, a leading and trusted healthcare enterprise in the state of Tamil Nadu joined hands with Karkinos Healthcare, an emerging healthcare technology platform, to strengthen the fight against breast cancer. This coalition will focus on efforts to help early detection of cancer cases and timely intervention and treatment. An exclusive comprehensive cancer help line number +91 9021 123 000 was launched by the Honourable Minister of Health Education and Family Welfare Thiru Ma Subramanian in the presence of Thiru PK Sekar Babu, Minister of Hindu Religious and Charitable Endowments. Also present were Thiru Gagandeep Singh Bedu, IAS, Commissioner – Greater Chennai Corporation, Thiru DayanidhiMaran, Member of Parliament,  Thiru JJ Ebenezer, MLA RK Nagar.

As part of this tie-up called ‘Light it Pink’ and to mark the Breast Cancer Awareness Month of October, Ripon Building, the iconic structure of Chennai Corporation, was lit up in pink on 31^stOctober 2021.

Speaking at the event, Thiru. Ma.Subramanian elaborated on the magnitude of the disease, “Cancer is the leading cause of deaths accounting for more than 10 million deaths in the year 2020. Of this Breast cancer accounts for 685 000 deaths globally. Indian statistics are equally scary. One woman gets diagnosed with breast cancer every 4 minutes in India, and one woman dies of breast cancer every 13 minutes, making it the most prevalent cancer among Indian women.”

Commenting on the initiative, Prof Dr S Subramanian, Chairman & Managing Director, VS Hospitals said, “Breast Cancer is the most diagnosed cancer in India and is also the most prevalent cancer among women. However, there is a lot to be desired in terms of treatment outcome in our country, since most of the cases are detected at a very late stage of the disease, and the chances of survival reduce considerably.  Early detection and treatment are one of the most efficient ways of addressing this issue. The social awareness about breast cancer is very less in India, and among those who are aware, there’s an undue hesitation to get immediate medical attention. We teamed up with Karkinos to create awareness as well as urge people to seek medical attention as and when needed. “