World Alzheimer’s Day: Antara Spreads Awareness around Memory Care for Seniors

New Delhi, September 21, 2022: On World Alzheimer’s Day, today, Max Group’s Antara Senior Care, conducted a series of activities across parks of Delhi-NCR with senior citizens on dementia awareness. These activities were a part of the launch campaign of Antara Memory Care Homes – a first-of-its-kind dedicated residential facility focusing on comprehensive neuro-cognitive care and wellness for dementia patients.

Alzheimer’s disease is one of the most common types of dementia characterised by progressive degeneration of neuro-cognitive abilities. The disease negatively impacts memory and cognitive aspects of a person. According to a report shared by WHO, 70% of the total reported dementia cases are of Alzheimer’s and with the world’s declining mortality rate, the number of people suffering from Alzheimer’s is only going to rise in the coming years.

To spread awareness about Alzheimer’s, its symptoms and degenerative effects, team Antara had created an activity zone in each of these parks where seniors participated in some brain stimulating games, such as solving jigsaw puzzles and Rubik’s cube to build awareness around the brain’s mental and cognitive abilities. These memory and brain- training fun games are specially developed to help the elderly preserve their memory functioning.

“On occasion of World Alzheimer’s Day, we are reminded of the challenges that this disease poses to individuals and society and the silence with which it creeps into the life of an elder. Alzheimer’s disease is on the rise in India-it was 3.7 million in 2010 and projected to rise to 7.6 million by 2030. This is supposedly because of increasing cases of diabetes and loneliness,” says Dr. G S Grewal, Senior Elder Care Specialist, Antara Senior Care. “A major challenge is the continuous decline in the number of trained care givers, and the solution lies in providing integrated care services for elders in institutionalised centres,” he added.

Antara also collaborated with Senior Citizen Welfare Associations of Delhi and organised discussion sessions with doctors on steps to identify early signs of dementia. The activity saw a full house turn out by seniors who actively conversed with the doctors to understand the symptoms of Alzheimer’s. They received information about Alzheimer’s and other dementia-related symptoms and also learnt about the preventive exercises.

While awareness about Alzheimer’s is on the rise, there’s still a long way to go. There is a growing need for dementia care in India with the number of dementia patients in India projected to almost double by 2050. Antara has been a part of the solution through the launch of its first dedicated Memory Care Home in Gurugram that will provide holistic care to seniors dealing with dementia.

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