Global social campaign also recognizes the importance of women champions to progress
New Delhi, June 01, 2019: Vital Strategies marks World No Tobacco Daywith media campaigns and initiatives around the world that highlight the deadly effects of tobacco useand secondhand smoke and the efforts of governments to implement proven solutions.Vital Strategies also launched a global social media campaign,#Women Against Tobacco, highlighting efforts led by women to promote tobacco control and protect the health of millions around the world.
“This World No Tobacco Day, we applaud the governments and peoplewho are taking action against the world’s leading preventable killer – tobacco use. We’re particularly proud to highlight several women champions who are leading the charge against an epidemic that disproportionately affects women’s health,” said Sandra Mullin, Senior Vice President of Policy, Advocacy and Communication at Vital Strategies. “Globally, womenaccount for only 16 percent of adult smokers but 28 percent of global tobacco-related deaths. We know that women’s voices can be a powerful force in reducing this burden, both as champions for tobacco control and role models for the next generation of women and girls.”
Vital Strategies’#WomenAgainstTobacco campaign will highlight a selection of women from different backgrounds and countries who have taken a stand against the tobacco industry, and the variety of roles women can play in this effort. This ranges from Ike in Indonesia, who suffered secondhand smoke-related throat cancer and now works to support smoke-free laws, to Brazil’s Paula Johns, a long-standing tobacco control advocate who supported the adoption of strong health policies including smoke-free regulations, graphic pack warnings and the ban on flavored tobacco products.
Women account for 2 million of the 7 million tobacco-related deaths each year. Tobacco is a risk factor for the four leading deadliest chronic diseases among men and women: Cardiovascular disease, cancer, chronic lung diseases and diabetes.
VitalStrategies supported campaigns that launched in Bangladesh, India, Ukraine, Vietnam, Philippines, Indonesia, Mexico, Turkey and Brazil.
In India, the Ministry of Health and Family Welfare is relaunching three campaigns nationally: “Clinical,” which shows the dangers of secondhand smoke; “Tobacco Tears You Apart,” which features a patient who developed cancer related to chewing tobacco; and “What Damage Will This Cigarette Do,” which links smoking to stroke, cancer, lung disease and heart disease. These three campaigns will be on air for a period of three weeks on various national TV and Radio channels across India.
Campaigns to counter the tobacco industry’s harmful influence
Campaigns to support policies that protect health
Comprehensive smoking bans in public places are proven to reduce tobacco use, changing the social norm such that smokers adopt voluntary indoor smoking bans at home, thus protecting women and children from secondhand smoke.
Campaigns that prompt quitting and promote smoke-free lives
Vital Strategies is also organizing virtual runs, where participants sign up online and complete the run at an organized event or at a time, pace and place convenient to them. These events are recruiting thousands of people to be ambassadors for tobacco-free lives, promoting anti-tobacco norms to their peers.
For more information about Vital Strategies’ work on tobacco control, visit vitalstrategies.org/programs/tobaccocontrol.
Corporate Comm India(CCI Newswire)
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