New Delhi, November 15, 2021: Having its roots in India, Ayurveda is now gaining popularity all across the world. Despite being suppressed by the chemically originated modern medicine Ayurvedic treatments are augmenting due to their ability of natural essence. In addition, the toxicity associated with allopathic drugs and their swelling price is leading people to switch to alternate treatments.
The enormous knowledge of natural herbs and the relationship between the human body and nature holds great potential for the science of Ayurveda. And it is, therefore, expected to prosper even more in the coming time. The concepts of health and disease are changing and the interest in herbal and ayurvedic remedies is awakening among the people. Owing to which the Ayurvedic therapies are getting integrated into general wellness as well as in some medical cases worldwide. Apart from this, Ayurvedic medicines are extensively getting used in personal care products and health supplements. These factors have increased the demand for advanced ayurvedic medicines.
The market players in the industry, therefore, are investing in new treatments and cures. In addition, the industry players are strategizing to expand the market by following different trends. Moreover, there is an array of activities happening in the market. And the article aims to present a few of these advancements.
New scheme to promote the Ayurvedic treatments by Indian Government-
The Indian government has recently initiated promoting Ayush Systems of medicine that include Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy with the latest scheme called Ayurswasthya Yojana. The scheme aims to introduce authentic classical Ayush interventions for encouraging community healthcare along with supporting the establishment of Ayush medical health units. The Indian government has taken various initiatives earlier as well to promote Ayush treatment including National Ayush Mission (NAM) in 2014 and AYUSH for Prevention and Control Non-Communicable Diseases in 2010.
Growth in adoption of Ayurvedic treatment during the pandemic-
As reported by The Indian Express, the importance of Ayurveda has increased massively among the people during the arrival of coronavirus. People have increasingly adopted Ayurveda for boosting immunity. In addition, the utilization of Ayurvedic products as well has increased to a great extent. The pandemic has changed the lifestyles of the consumers which has increased the adoption of preventative healthcare remedies. Along with this, the demand for immunity-positioned supplements has also been increased among the people, where they have preferably selected Ayurvedic products.
Ayurveda treatments getting launched across different nations-
Apart from India, organizations across different regions are highly initiating for launching Ayurvedic clinics. Recently, in Dubai, Santhigiri Holistic Health center in associated with Lootah Group of Companies has inaugurated the first exclusive Ayurvedic treatment services. Santhigiri group is a pioneer of AYUSH medicines and remedies, under the procedure of India’s AYUSH Ministry. The group has also launched a similar initiative in India. The inauguration of the clinic furthermore, aims to treat the patients with long-term weakening issues associated with Covid-19.
Ayurveda has a rich history and it has flourished over the years. There were times when people have questioned and intimidated its values owing to the dearth of scientific evidence, deprived research procedures, and slow results. However, with the growing knowledge and awareness regarding the long-term health benefits related to Ayurveda, the treatment has started witnessing massive growth. In the past few years, an enormous rate of people has switched towards Ayurveda.
In addition, Ayurvedic treatments have been through several advancements and the methodologies have been altered as well. This has further boosted the adoption of Ayurveda. In addition, the exploration of treatment in different areas of healthcare is further unlocking various opportunities. Moreover, the market is expected to elevate in the approaching period. According to a report published by Allied Market Research, the global Ayurvedic herbs market is estimated to garner $21.6 billion by 2028.
Health concerns are highly getting increased among the people. And rising awareness regarding the side effects of allopathic medicines is growing the popularity of Ayurveda. At the same time, the impacts of covid-19 on the health sector have been positive, owing to which people have opted for effective, long-term remedies.
This has propelled the implementation of Ayurvedic practices. In addition, the development of the retail structure has also been a driving factor that has contributed to the market growth. However, the industry has also witnessed certain challenges including the dearth in research and development procedures for high yielding verities of treatment and strict regulations on Ayurvedic products. Moreover, the demand for Ayurvedic immune-boosting medicines and supplements has increased magnificently. Also, the government bodies and market players are initiating new strategies to expand the market growth. The investments for new researches and other projects are also increasing. All these aspects, moreover, are expected to flourish the industry along with helping it to grow exponentially.
Corporate Comm India (CCI Newswire)
