New Delhi, Dec 10, 2012: Dabur India ltd, the country’s leading natural healthcare company, today announced the signing of Bollywood star Ajay Devgn as the new brand ambassador for its tasty digestive brand Dabur Hajmola.
A new campaign, featuring Ajay Devgn, will go on air this month. “Hajmola has over the years established itself as a ‘tasty & fun digestive’ for post-meal consumption. Hajmola’s huge success can be gauged by the fact that over 2.6 crore Hajmola tablets are consumed in India daily. This new campaign will take this message further and seek to establish the three important aspects of 'Sharing, Chatpata Taste and Salivation' in a fun-filled manner,” Dabur India Ltd Category Head-Digestives Mr. Ajay Parihar said.