New Delhi, July 14, 2016: PharmEasy, India’s leading digital platform that connects consumers with local pharmacies and helps them fulfill their need for medication easily, has been selected in the list of top 100 Most Promising Brands in India 2016. The list has been compiled by World Consulting and Research Corporation, Asia’s leading Brand Rating, Ranking & Media Company. PharmEasy has been rated as the most admired brand in the healthcare category in the country thanks to its revolutionary business model that makes healthcare easily available, accessible and affordable for all.
In addition to making medicines easily available to customers on submission and validation of a prescription, PharmEasy also allows digitization of medical records, which has helped to improve the entire supply chain in the pharma space. The healthcare aggregator has been at the forefront in connecting patients with local pharmacy stores in order to execute all their extensive medical requirements conveniently. The selection entitles PharmEasy to be featured in India’s Most Promising Coffee Table Book and award citation during the grand celebration, which is scheduled to be held in Goa.
The recognition is an outcome of comprehensive research conducted amongst brands that have shown unprecedented growth, market acceptance and a wide network of operations along with an impact on the consumer’s mind. The final phase of the research was evaluated and analysed by the ibrands 360 team and also a panel of jury members who rated each of the brands on the basis of brand recall, brand image, brand perception, brand visibility and penetration. Brands that have been felicitated with this award in the past year include TT Garments, Bajaj RE, Kotak Mahindra Bank, GO Cheese, Henko, JSW Cement, Shakti Pumps and OYO Rooms.
Speaking on the recognition, Dharmil Sheth, Co-founder, PharmEasy, said, “PharmEasy has been able to facilitate easy and affordable healthcare services in several cities across the country. With door-to-door services, people no longer need to rely on others to get their prescribed medicines. Being a facilitator for medical products is a huge responsibility and we are adhering to all the rules and regulations to ensure faster adoption of e-pharmacies at large in India.”
PharmEasy has also tied up with a number of diagnostic centres across Mumbai, Delhi and Kolkata to provide diagnostic services in these cities. The e-platform makes medicines available at a discount of 20% and offers a flat 40% discount on diagnostic tests and ensures that all the medicines are delivered within six hours of prescription validation by a licensed pharmacist.
Corporate Comm India (CCI Newswire)