New Delhi, November 2014 –
RB (formerly known as Reckitt Benckiser) has entered the multi-use wipes segment under its brand Dettol in India.
In a statement, Nitish Kapoor, Managing Director – RB India said, the launch marks the expansion of Dettol’s brand portfolio in a new segment.
He added, “Over the years we have become the trusted champions of health and remained truly consistent to our core of germ protection. With the increasing focus on personal hygiene, Dettol Multi-Use Wipes is an ideal solution at home, in the car, office, or on holiday to stay protected from the dirt you can see and the germs that you can’t.” Business Line
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